Why Businesses Should Be Active on Social Media

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Business is a game and it’s a matter of population. Its success can rely heavily on the number of people discussing your business. Social media platforms are a great way to get in touch with customers all over the world.

That implies that if your business must have an edge over its competitors, you need to make sure to gain as much attention as possible. It’s possible if you’re existing in places your target audiences socialize, interact and learn new things.


Why Use Social Media?

Typical reasons that people often use a social network are to:

  • Stay in touch with friends
  • Stay updated with news and current happenings around them
  • Fill up spare time
  • Network with other people
  • Share opinions
  • Research and find a product to buy

There are over 7 billion people in the world. Statistics revealed that 45% of that world population is on social media. This proportion of the world population exists on social media platforms like Facebook, Instagram, Twitter, Linkedln and more.

Calculation from those two figures revealed that an average of 3 billion people are on social media. A further breakdown shows that one in two people are engaged in social media activities. In that case, businesses on social media have a better chance of staying connected with a huge number of people online. No wonder both small and big businesses engaged in social media marketing are expanding every day.

How Can Social Media Help Businesses?

If you’ve ever been curious about reasons to be active where your clients hang out, below are 3 big benefits you should consider.

  1. Traffic generation
  2. Search engine optimization
  3. Customer service

Those three reasons alone can help boost your sales and incoming leads. But what do they mean?

Traffic Generation

Being active on social media can help you attract more clients to your store or website. It makes you appear reliable to people and obviously network with those searching for service or product as yours. When you publish social media content consistently, you can keep people informed about your brand offerings and value.

Since product research and information motivate people to use social media, they are likely to stumble on your content and ultimately become a follower of your business page.

Search Engine Optimization

If your brand owns a website, activeness on social media can help the site climb much faster on search engine result pages. In Ron Dod analysis, emphasis was made on the relationship between social media posting and  SEO.

Although social media isn’t a direct Google ranking factor…social media actually does help your SEO efforts.

Ron Dod, CEO at Visiture

That quote implies that the more shares you have on social media, the more publicity your content would get. And that could send a signal to search engines that your business is ideal for ranking.

Customer Service

People often share their opinions about certain products and services that they have tried. Being on social media can help you harvest people’s comments regarding the performance of your product and service in the market. It can also help you respond to queries regarding an aspect of your service and meet their information needs.

What Can Be Done About My Social Media Presence?

To stay active on social media, it’s a good idea to consistently focus on the activities below:

  1. Sharing your business content
  2. Demonstrating your expertise
  3. Sharing your user-generated content regarding your service delivery
  4. Promoting trending activities in and outside your niche

As a caution, note that keeping up with these can sometimes be tricky. To get them done expertly, it may be a good idea to collaborate with experienced social media content curators and strategists.

Partnering with a reputable social media marketing company can help you gain relevant on social media platforms as quickly as possible. It can help your social media page gain traction swiftly.

JMadlang, Inc can help you keep your social media accounts active or make it easy for you to do it yourself through several social media services and tools including social media posting or a social media tool that lets you post to several networks from one dashboard. Schedule your appointment today to find out how we can help!

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