After realizing how much an SEO campaign improves your online presence and, of course, revenue, you may immediately want to jump in and begin your own campaign. However, you may find out that SEO isn’t as simple as you thought it would be and requires a lot of study and expert hands to do properly.
While it does require some basic understanding of the subject, it doesn’t mean that only experts can do it. Here are some simple SEO tips for your next campaign that will help you create great content to get your website ranking higher.
Understand Your Customers
Recall why you started an SEO campaign. It’s not merely because you want to beat the competition in rankings, that is just an added bonus. No, it’s because you want your customers to find you. With that in mind, think about how you can make that possible. Think of what they might search online that will lead them to you.
You need to figure out and understand what your customers search for, and the word or phrases they type in search engines, say Google, to find what they are looking for. These are called keywords. But while some keywords may connect them to what you are selling, they may also type keywords that are only related to it.
Say you are in the business of selling or repairing laptops. Keywords that could be related to your business would be, “laptop for sale, buy pre-owned laptop, laptop technician”. On the other hand, keywords such as “Top Rated Laptop in 2019, How to Buy Pre-own Laptops, How to Fix Laptop Screen” are those that are closely related to your business, but without clear intent of buying. Begin your SEO campaign with a good understanding of what your customer needs and wants.
Create Content Based on Their Needs
If you have a grasp of the keywords your customers might use, you need to optimize your website by creating content based on those keywords. Take advantage of what you now know by considering most types of keywords, your site has a higher chance of appearing whichever keyword they use.
The most common type of content dominating the market are blog posts and articles. Because of their nature, they are the easiest type of content that can be done by anyone. While they can be written creatively to be interesting and engaging, the best thing about blogs and articles is their ability to answer the customer’s queries, even those that are indirectly related to your business. And an added bonus about articles is that, when written well, they can keep your visitor’s on your site for a while, which is turned into bonus points for your ranking in the search engine.
Keep Variety in Your Contents
You may have noticed that I described blogs and articles as the “most common type” of content and that is because, while they are dominant, they are not the only type of content out there.
There are a lot of different types of content that you can choose from, and depending on your skills, you can take advantage of this variety to keep your visitors glued to your site. Some examples of other contents are e-books, whitepapers, infographics, video tutorials, audio recordings, and other visually stimulating content. Studies shows that when given 15 minutes, 66% of internet users would rather read or watch content that is designed beautifully rather than something simple.
Making great content is not simply enjoyed by online visitors, but other content makers or website owners as well. Having your content used as a reference is a great bridge that creates links and relationships with other reputable sites, adding more credibility to yours. These links are highly regarded by search engines as useful points for ranking.
Be Consistent and Post Regularly
If you think that creating one good piece of content is enough, then you are sadly mistaken. Consistency is the name of the game. Websites with outdated information or dead links harm your website’s reputation dangerously – not only to your loyal customers but also by Google.
Having an active website that consistently contributes updated and useful content to the public will tremendously improve your standing. But if you run out of topics to write about (as many have), you can also update, edit and repost your old articles to keep your website’s beating strong.
Build Social Media Connections
Social media is a great avenue to aid your SEO campaign. Search engines such as Google value user experience heavily. This means that the more they enjoy and interact with your website, the better your chances are at ranking higher. Taking into consideration how active people are nowadays on social media, give your visitors the chance to like, tweet, and share your content on these platforms. Having those icons/buttons on your web page is an amazing way to conveniently let people share your content quickly and easily.
Build an active account on all social media platforms and expand your network. Once you have, post some of your content in parts and bits highlighting some major points in the content to encourage them to read more. Add the link that goes back to your site, and then, KABOOM. You have led potential customers right to your doorstep.
These SEO tips are just the tip of the iceberg and there is more work to be done. But following these steps will help get you a little bit closer to your goal. If you want more of these guides, then watch out for our other articles about SEO!
Want to get started on SEO for your website, but don’t have the time to put forward into learning all the little details? Make an appointment with us today and let us help you rank your website higher with our SEO plans.