The Difference Between Digital Marketing and Digital Advertising

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Today, online marketing has become one of the most important approaches for companies. Online marketing allows your company to get found online. Online marketing strategies such as digital marketing and advertising change the way your company is perceived by potential customers. For instance, ranking high in Google SERPs along with website authority eventually boosts your company’s credibility.

What is Digital Marketing?

Digital marketing is a popular marketing approach that focuses on digital technologies to market and promotes your company’s products or services. Digital marketing is done prominently on the internet. Digital marketers have the expertise to promote products on different platforms such as mobile phones and display advertising.

According to, at a high level, digital marketing is advertisements delivered through digital channels like Google, Bing, Microsoft, websites, emails, social media, and mobile applications. There are various forms of digital marketing including search engine optimization (SEO), Social Media Marketing (SMM), Content Marketing, Online PR, and Email Marketing.

What is Digital Advertising?

Digital advertising is also known as web advertising. It is an important form of advertising that uses online platforms to promote and market messages to potential users or consumers.

Examples of digital advertising are display advertisements, Pay-Per-Click (PPC) advertisements, affiliate marketing, video ads, native advertising, and remarketing. Likewise, digital advertising involves display ads such as static, banner, mobile, pop-up, mobile, etc. as well as social ads on Twitter, Facebook, Instagram, and YouTube.

Pros and Cons of Digital Marketing


  • Low Risk
  • Reduce costs through the use of electronic media and automation tools
  • The increased response rate from the end-users
  • A faster way to collect and measure data
  • Improved interactivity and exposure to services and products


  • Technological dependence
  • Privacy and security problems
  • Increased pricing competition
  • Competitive environment

Pros and Cons of Digital Advertising


  • Cost-effectiveness
  • Targeting ideal customers
  • Improved data measurement
  • Enhanced conversion rate


  • Consumers ignoring advertisements
  • Technical viewing issues
  • Increased prices of ads on different platforms for specific keywords including social media ads

Digital Marketing and Digital Advertising Comparison


Digital Marketing: Digital marketing uses technological platforms to understand the current market condition, identify the needs of customers, and promote the product or service using different tools.

Digital Advertising: Digital advertising is an important part of online marketing that focuses on ads (both texts and images) on various online platforms for a targeted audience.


Digital Marketing: Long-Term Strategy

Digital Advertising: Short and/or Long-Term Strategy


Digital Marketing: Product, Price, Place, Promotion, People, Process.

Digital Advertising: Product or Service Promotion


Digital Marketing: Online Market Research, Advertisement, Promotion, Sales, Distribution, Public Relations, User Satisfaction.

Digital Advertising: Online magazines, search engines, social media platforms like Facebook, Twitter, Instagram, etc.


Digital Marketing: Build awareness of your business or products and services, organic inbound traffic.

Digital Advertising: Targeting of your products or services to specific demographics and faster actionable returns.


Like any other form of marketing, the primary purpose of digital marketing and digital advertising is significantly integrative – i.e. to promote your company’s brand, products or services, reach the target audience/customers and sell them.

More specifically, using digital channels, you can integrate digital marketing and advertising strategies to connect your organization or business with your target audience on heavily used platforms to get more exposure.

You can do digital marketing and advertising yourself or hire a professional team to get the job done for you in a more skilled and proficient way so that you can focus more on what you do best.

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